AT&T Classic: Ultimate Experience

DULUTH, GA - APRIL 2: (L-R) Jonathan Byrd, Phil Mickelson and Zach Johnson wait in chairs on the 13th tee during the final round of the BellSouth Classic on April 2, 2006 at TPC Sugarloaf in Duluth, Georgia. Mickelson won the Classic with a 13-stroke victory and 28-under par performance. (Photo by Scott Halleran/Getty Images) Golf fans attending the 2008 AT&T Classic will again be able to experience some of the new and exclusive high-tech perks that were introduced in 2007 — courtesy of the tournament’s title sponsor.

AT&T will provide several fan amenities at the 2008 tournament to enhance the on- and off-course experience of tournament visitors, carried over from the extremely successful maiden 2007 AT&T Classic, following AT&T’s acquisition of former tournament sponsor, BellSouth.

Amenities that enhance the experience of spectators include the AT&T Wireless Caddie, the AT&T Fan Zone and the AT&T Digital Leaderboard at Atlantic Station.

The AT&T Wireless Caddie

With this complimentary AT&T wireless smartphone, spectators can obtain statistics, course maps, pairings and updated tournament scoring, as well as access AT&T content, games and messaging.

AT&T is loaning the devices at no charge to spectators visiting the AT&T Fan Zone at the AT&T Classic. The use of these AT&T Wireless Caddies is free of charge; the Caddies will be available on a first-come, first-served basis for those who visit the AT&T Fan Zone behind the 18th green.

The AT&T Fan Zone

From this high-tech venue, spectators are able to experience what the true “digital lifestyle” is all about, while taking a break from the action and still enjoying the AT&T Classic ultimate experience..

By integrating services and content across the three critical screens that are the most important to consumers — the Personal Computer, television and wireless phone — AT&T gave fans a sneak peak at the future of convergence at the 2007 AT&T Classic.

This will once again take place at the 2008 event, where fans will be able to demo AT&T broadband products to watch high-definition television, check email, browse the Internet or make phone calls through AT&T broadband and high-speed wireless connections.

The 100 x 70 foot area will be strategically located behind the 18th green. Those interested in improving their golf game can receive a personalized swing analysis with the ability to view the full video session from AT&T blue room portal in the comfort of their own home. The Wireless Caddies will also be distributed from this location, and fans can purchase additional AT&T services or have one of the company representatives check details of their AT&T accounts.

The AT&T Digital Leaderboard at Atlantic Station

As a way to give more golf fans around Atlanta the chance to get into the tournament action, in 2007 AT&T set up a live digital leaderboard at The Central Park of Atlantic Station in downtown Atlanta, for the duration of the AT&T Classic tournament. This facility will be offered once more in 2008.

Tickets to the AT&T Classic will be sold on-site and free transportation shuttles will be provided to the tournament courtesy of AT&T. Fans can also receive a personalised swing analysis and practice putting on the 30 x 20 putting green.

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